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Lee Birchall to Join Panel at Independent Hotel Show 2025

We are delighted to share that our Managing Director, Lee Birchall, has been invited to
join the panel at this year’s Independent Hotel Show in October, exploring ‘Form Follows
Feeling’.

Today’s guests are seeking more than just beautiful spaces; they crave meaningful,
memorable experiences. During this session, Lee and fellow hospitality experts will
discuss how hoteliers, designers, and visionaries can create environments that
resonate on a deeper level using storytelling, sensory design, and immersive
experiences to leave a lasting impression.

In addition, we are thrilled that our design practice has been invited to design one of the
event’s key exhibition spaces, the Hotel Business Stage. This vibrant venue will host
power breakfasts, seminars, panel discussions across the two-day show, and
culminate in an awards presentation in the evening. It’s an exciting opportunity to
showcase our approach to hospitality design, where every element is carefully
considered to create experiences that are both functional and unforgettable.

We’re incredibly excited to share our expertise on such a prestigious platform and
extend our sincere thanks to all our partners and suppliers for their invaluable support
in bringing this vision to life.

Newmor Wallcoverings
Since 1967, Newmor has been turning walls into statements. Family-run and proudly
Welsh, they craft wide-width, fabric-backed vinyl wallcoverings that blend traditional
craftsmanship with sustainable materials and cutting-edge technology.

Panaz
Global leaders in contract fabrics, Panaz weave style, safety, and sustainability into
every thread. From hotels to healthcare, cruise liners to workplaces, their flame retardant fabrics bring over 40 years of expertise to designs that are as durable as they
are beautiful.

AJ Curtains
For over 34 years, AJ Curtains have been draping the UK in elegance. From high-end
luxury to rapid-response installs, they combine creativity with practicality, turning
every window into a masterpiece, on time and on point.

HRH Contract Furniture
Bespoke furniture that works as hard as it looks. HRH Contract Furniture combines UK
craftsmanship with trusted European partners to deliver chairs, sofas, tables, and case
goods built for hospitality, leisure, hotels, and workplaces. Stylish, durable, and
completely tailored, every project hits the mark, on time, on budget, and on
specification.

Ought2
Bring the outdoors in. Ought2 create moss walls, living walls, and bespoke greenery
installations that transform interiors and boost wellbeing. Collaborating across
hospitality, commercial, and residential projects, they craft statement features that
make every space feel alive.

E2 Lighting
Lighting with intention. E2 Lighting designs, manufactures, and supplies bespoke
solutions that transform residential, hospitality, and commercial interiors. From design
drawings to technical specifications, their expert team ensures every project is perfectly
lit, functionally and beautifully.

BoConcept
BoConcept blends Danish creativity and craftsmanship to craft modular, timeless
furniture that inspires modern living, working, and playing with joy and style: Live
Ekstraordinær.

Tektura
Since 1964, Tektura has been crafting innovative wallcoverings, acoustic solutions, and
bespoke prints that bring style, function, and quality to hospitality, commercial, and
high-end interiors across the UK